Specializing in the development of scientific illustrations and animations, AlbrechtGFX is a Waverly company led by Nebraska natives Don and Jean Albrecht, who founded the company in 2002. Don Albrecht, formerly creative services director for Norden Laboratories in Lincoln, serves as the company’s scientific illustrator and animator. His wife, Jean, is marketing director.
AlbrechtGFX creates both two-dimensional and three-dimensional illustrations and animations that are used in training and educational presentations; advertising/marketing collateral materials; sales detailers; website content webinars; trade show displays; and public relations materials. The company works to match its clients’ branding to deliver technical information to the target audience in meaningful ways — “to visualize the invisible.” Clients include scientific, human and animal pharmaceutical and crop science companies as well as research institutions and advertising companies that serve this industry.
One of the company’s recent projects was a non-technical, animated video created in collaboration with researchers at the University of Nebraska Medical Center. The UNMC study documented how antibiotic resistance was transferred from one patient to another patient in a health care facility. An outgrowth of the study led to suggestions for revised protocols to avoid the situation.
The Albrechts say they appreciate the networking made possible by Bio Nebraska. “We like meeting other Nebraskans who work in the scientific, biotech field,” said Jean Albrecht. “It is encouraging to know that there are other ‘Davids’ working, collaborating and competing internationally with ‘Goliaths.’ We also appreciate Bio Nebraska’s encouragement of scientific-biotech entrepreneurs, promoting Nebraska companies outside the state.”